That page has an H1 and an H2 visible in the screenshot, but Notion doesn’t code them correctly. It looks at the types of headings on the page and counts the number. This is a screenshot of a default Notion page that’s been shared to the web. You can learn more about headings on this excellent page by Mozilla. That’s important because Google uses those common HTML tags to better understand the content of a page. The difference between the two is beyond the scope of this article, but it’s enough to know that they’re not done properly and it’s bad for SEO. Instead of H1, H2, etc, the headings are wrapped in a tag. It’s nested under an H3, which is nested under an H2, and everything is nested under an H1 which is the title of this page.īut Notion pages don’t code headings properly. It’s an H4 heading, meaning it’s the 4th level of heading in this document. this section has a heading of Headings aren’t coded properly. They give a page structure and help users (and search engine bots) understand the content of a page.įor example. Headings are the big text at the beginning of each section on a website. Here are some ways Notion pages aren’t SEO friendly by default: Headings aren’t coded properly So I can confidently tell you that Notion pages have bad SEO. I’ve managed SEO teams on big websites for companies that are worth billions of dollars. I’ve helped start-ups grow their business on Google for the last 10 years. SEO stands for Search Engine Optimization, and is about optimizing a website’s content and structure to be friendly to search engines like Google and Bing.īetter SEO often leads to more traffic from search engines, which is highly coveted because it’s free and high quality. Reading that you know exactly what you’re going to get. URLs should be short and clear.įor example, this page has the URL of /blog/create-notion-website. URLs help you understand what a page is about. Not only are those URLs long, they’re not easily readable. They have all this extra junk on the end, like this Overly aesthetic Notion templates with too much going on.Users with slow connections should be able to use the internet in a reasonably efficient way.ĭefault Notion pages are pretty slow because they can have a lot of heavy elements on them, like: Have you ever clicked on a link and the page loaded for a few seconds? After a while you leave.Īlso fast internet connections are not common around the world, particularly for users on mobile phones. There’s an expectation that pages will load fast, and if they don’t then users will leave. This makes sense and the reason is simple. They’ve studied the relationship between website page speed and conversions using their own data.Īnd they found that faster pages convert better than slower pages. They run one of the largest content delivery networks (CDNs) in the world and they’re the backbone for many websites on the internet, including mine. Page speed is correlated with website conversion websites.
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